PRAGMATIC ANALYSIS OF WRITTEN ADVERTISEMENTS FROM UZBEK NEWSPAPERS AND MAGAZINES

Abstract

The present paper (thesis) approaches speech acts from an interdisciplinary perspective.
Using a series of illocutionary force indicating devices, the paper identifies, classifies and
analyses the types of speech acts used in written Uzbek advertisements which had been
published in Uzbek newspapers and magazines. The findings point out the advertisers’
preference of using some speech acts over others with the aim of obtaining the intended effect
on the target audience. This quantitative analysis is performed on a corpus of several written
advertisements selected from various newspapers and magazines, and the results can be
viewed as genre-defining.