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Sentiment analysis is a natural language processing technique used to determine whether data is positive, negative or neutral. Sentiment analysis is often performed on textual data to help businesses monitor brand and product sentiment in customer feedback, and understand customer needs. Learn more about how sentiment analysis works, its challenges, and how you can use sentiment analysis to improve processes, decision-making, customer satisfaction and more. Once you’re familiar with the basics, get started with easy-to-use sentiment analysis tools that are ready to use right off the bat.
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