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The focus of this paper was to assess and analyze the usage and development of e-commerce in India specifically in case of India Mart company which is considered as the biggest e-commerce marketplace in the country. As we know e-commerce is the application of information and communication technology (ICT solutions) to run a business. In addition, the challenges that e-commerce companies like India Mart have been facing is exposed and the attempt has been made to provide appropriate recommendations and solutions to the mentioned challenges in order to solve these barriers. Moreover, the initiatives that have been undertaken by the Indian government to make India a digitalized nation were mentioned since it has direct effect on the conduct of e-commerce. It has been found out that despite the challenges and limitations of using e-commerce in India, the prospect of this industry in the country is promising and India Mart`s sales as the largest e-commerce company in India has been at attractive valuations despite a significant drop in its revenue compared to other midcap IT businesses.
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