STRATEGIC MANAGEMENT OF THE AMAZON COMPANY DURING THE COVID-19TH PANDEMIC PERIOD

Abstract

The Coronavirus disease or COVID-19 has become a global health crisis and immense challenge we have encountered since World War II. It has intervened to our lives spontaneously and changed the living standards, in other words the whole world. An immense number of companies and organizations have felt its impact. The purpose of the following framework is to scrutinize the impact of COVID-19 on the selected company, namely Amazon. Specifically, the paper intended to investigate Vision and Mission of the company, company services and products, changes in distribution panel, Marketing Strategy, strategic management during the pandemic. How the company responded to new barriers, in other words how its marketing strategies and tactics have undergone changes is the main issue of the following paper.