GENDER CHARACTERISTICS IN ADVERTISING TEXT

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Published: Oct 22, 2022
Keywords:
advertising, mass communication, gender identity, text, translation, linguistics.

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Sodiqova Sabohat Ilhom qizi
Toshkent davlat sharqshunoslik universiteti
Sodiqova Dinora Ilhom qizi
Toshkent davlat sharqshunoslik universiteti

Abstract

This article talks about gender characteristics in the advertising text. Advertising is a type of mass communication in which informational-figurative, expressive-suggestive texts of a one-way and impersonal nature are created and distributed to encourage people to choose the advertiser and act.

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How to Cite
Sodiqova Sabohat Ilhom qizi, & Sodiqova Dinora Ilhom qizi. (2022). GENDER CHARACTERISTICS IN ADVERTISING TEXT. Archive of Conferences, 188-193. Retrieved from https://conferencepublication.com/index.php/aoc/article/view/2206
Issue
2022: SGCES-AUSTRIA
Section
Articles
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