GENDER CHARACTERISTICS IN ADVERTISING TEXT

Authors

  • Sodiqova Sabohat Ilhom qizi Toshkent davlat sharqshunoslik universiteti
  • Sodiqova Dinora Ilhom qizi Toshkent davlat sharqshunoslik universiteti

Keywords:

advertising, mass communication, gender identity, text, translation, linguistics.

Abstract

This article talks about gender characteristics in the advertising text. Advertising is a type of mass communication in which informational-figurative, expressive-suggestive texts of a one-way and impersonal nature are created and distributed to encourage people to choose the advertiser and act.

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Published

2022-10-22

Issue

2022: SGCES-AUSTRIA

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

How to Cite

GENDER CHARACTERISTICS IN ADVERTISING TEXT. (2022). Archive of Conferences, 188-193. https://conferencepublication.com/index.php/aoc/article/view/2206